Mahakosh brings to you the boost of protein for your kids.
Introducing Mahakosh Hunky Chunky Soya Chunks with 15 times more protein than milk.
India's leading FMCG Company, the Rs 26,000 crore Ruchi Soya Industries Limited (Ruchi Soya), has launched Soya Chunks under the brand – Mahakosh Hunky Chunky. The company is the largest manufacturer of healthy edible oils and soya food in India.
Mahakosh was relaunched last year in a new avatar with Madhuri Dixit as its brand ambassador. The new Mahakosh is positioned on the health platform with its unique brand proposition of 'Fit haintoh Future hai'.
As per a study titled 'Protein Energy MalnuritionIn India - The Plight of our Under Five Children' by DecehenlaTsheringBhutia in the Journal of Family Medicine and Primary care; protein malnutrition is a major health problem in India.
Mahakosh Soya Chunks has 52% protein - much more than chicken, eggs, fruits, pulses or milk and is extremely versatile as it can also be cooked with any type of food.
The core proposition of Mahakosh Hunky Chunky Soya Chunksis that it contains 15 times more protein than cow's milk which makes it extremely important to include it for the growing nutrition needs of the children.
The long term vision of Mahakosh is to transform into a kitchen brand which a health and value conscious housewife will turn towards for all her kitchen needs.
Madhuri Dixit Nene is the brand ambassador for the soya chunks category also as she is someone a mother looks up to in terms of modern cosmopolitan woman who effortlessly delivers on her many roles –a working woman, a caring wife, a loving mother and trendsetter celebrity."
Mahakosh is one of India's leading edible oil brands with annualized sales of over Rs. 2,000 crore. Mahakosh Hunky Chunky Soya Chunks provides a hygienic, cost effective nutrition option to its TG in SEC B and C. The product is being launched selectively as of now in some of the Northern markets viz-Delhi, Punjab, Haryana, Himachal Pradesh and Jammu & Kashmir and gradually may be extended to other parts of the country."